Absolut Reconquista by Mexico?


The Los Angeles Times carried the following story on Friday:

Mexico reconquers California? Absolut drinks to that!

Los Angeles Times – April 3, 2008

The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.


The billboard and press campaign, created by advertising agency Teran\TBWA  and now running in Mexico, is a colorful map depicting what the Americas might look like in an “Absolut” — i.e., perfect — world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.

Ucedo, who is from Argentina, said: “Mexicans talk about how the Americans stole their land, so this is their way of reclaiming it. It’s very relevant and the Mexicans will love the idea.”

But he said that were the campaign to run in the United States, it might fall flat…

— Deborah Bonello and Reed Johnson in Mexico City http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html

In various sermons, LCG’s RC Meredith has discussed that fact that many in Mexico hope for the “reconquista”, the taking over again, of territories that the USA gained from Mexico via the sword in the 1800s.

I believe that the Absolut ad will get more and more Mexicans to think that Mexico deserves to get this land back.

And while some may think that this is only a fanciful dream, for decades I have believed that Mexico would join with the coming European Beast power and assist in invading the United States once the King of the North decides to make his move.  And I believe that the King of the North will reward Mexico by giving it some (if not possibly, all) of the land that the USA gained through the sword from it.

As mentioned here previously (please see A Combined EU & North American Trade Block Coming?), events are unfolding which I believe will make this possible.  And the Abosolut ad will most likely get many in Mexico to think more about this possibility. 

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